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Motomania
Project type
Brand design, identity
Date
2023
The goal was clear: create a brand identity that exudes the spirit of motorcycling – sporty, bold, and instantly recognizable.
The logo design took shape as a custom letter “M,” crafted to echo the rugged, textured lines of a tire protector. This not only made the mark unique but also visually tied it to the motorcycling world.
A striking red was chosen as the brand’s primary color to inject a dynamic, sporty feel that commands attention and captures the energy of the ride. The result? A brand identity that speaks to motorcycle enthusiasts, combining power, style, and passion across every touchpoint.
Brand design / Logo design / Visual identity : Janis Zalitis
