Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Soulful Crew
Project type
Brand design
Date
2023
Location
Riga
The Soulful Crew is a talented Latvian band, led by the singer and songwriter Kristine Praulina. Their music style is a distinctive fusion of soul, funk, blues, gospel, and jazz, with lyrics in both Latvian and English.
I was tasked with creating a memorable logo and visual language for the project. It was important for the logo to be versatile and adaptable, serving as a visual language that could be used in various ways, such as a reference in photo and video shoots, and as an additional graphic element. My goal was to create a logo that would stand out and reflect the unique sound of the band, while also being functional and easy to use across different mediums.
Art Direction, Graphic design: Janis Zalitis
Photography: Arturs Martinovs
Assistant graphic designer: Karis Praulins



















