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Team Latvia X Beijing Olympic Games 2020
Project type
Branding, Social media campaign
Date
2020
Location
Bejing
I had a great opportunity to work on the communication campaign for the Beijing 2022 Olympic Games in Latvia. Latvia was represented in Beijing by 57 athletes in 11 sports and came back home with a bronze medal.
"The Olympic games" is a very traditional event and the challenge was to find a way to bring this tradition into the modern worl. We used a mix of Vintage illustrations and modern cartoons together with the vivid, bold statement "Stronger together"
Art Direction, Illustration, Graphic design: Janis Zalitis
Assistant Graphic designer: Jekabs Mucenieks
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