Creative Vision
About me
Janis Zalitis is an art director and brand designer with over 15 years of experience in the industry. He has an optimistic approach and focuses on helping both businesses and individuals. Janis always strives to produce work that will stand the test of time. He firmly believes that great ideas, combined with a clear strategy and a bit of courage, can result in work that not only solves business problems but also inspires others to reach for new goals.
Janis is recognized for his design work, often featuring bold typography, minimalism, illustration, and bright colors, making it both memorable and effective. He has a strong understanding of branding and visual identity design and has worked on projects across a variety of clients and industries. Janis is also known for his ability to use design to communicate complex ideas and messages clearly and effectively.
Beyond his design skills, Janis brings a sense of curiosity and dedication to everything he does. Known for his warm personality and collaborative spirit, he’s always eager to explore fresh perspectives and find creative solutions that push boundaries.
Experience
2018 – now
Art Director / Founder, www.zalitis.lv
My daily work consists of creative concepts, art direction, visual communication, logo & identity design, illustrations & visuals, animation design, advertising, etc.
2019 – 2024
Senior Creative, Colortime
2015 – 2018
Freelance graphic designer
2012 – 2015
Art Director, Guilty/Grey
While working at Guilty | Ogilvy I did creative & art direction, advertising, brand design, graphic design, illustration and other creative & visual works for a list of biggest brands in the region.
2011 – 2012
Graphic Designer, Teika
Graphic design, branding, package design.
Brands: RTU, Rīgas dzirnavnieks, ERP-pro
2010 – 2011
Junior video editor / designer, Leta
Hand drawing, digital drawing & vectors.
Clients
Expertise
Visual Identity
Brand design, logo, brand books, visual style guides, corporate brand identity
Creative direction
Based in clear strategy based ideas & concepts
Art Direction
Advertising, key visuals, motion graphics, animations, photography & videography
Graphic Design
Typography, letter design, packaging, labels, brand marks, infographics, and more
Illustration
Hand drawing, digital drawing & vectors
AI visuals
Without AI slop
Publications & Awards
- Working together with Latvian Olympic Committee for Olympic Games in Beijing, 2022
- Sharing Experience working with CERN, 2021
- First Latvian graphic designer to work with CERN, 2021
- Best corporate event idea for Accenture: Space Odyssey, w/ 3K MANAGEMENT, Lappa, 2016
- Best internal corporate event for Accenture: Space Odyssey, w/ 3K MANAGEMENT, Lappa, 2016
- Monsterparks, Grand Art in Print & Design category, Adwards 2015
- Playground festival, shortlist in illustration category, Adwards 2015
- Fortune telling logo for Guilty, diploma, Golden Hammer 2015
- Nils Jansons Pro skate, all over in Latvian news, 2014
- Popper Magazine, 2012
- A.L.N.I.S, Adwards 2012 shortlist
Inspired by
Malika Favre, Andre Beato, Tinker Hatfield, Rick Rubin, John Frusciante, Red Hot Chili Peppers, Tool, Banksy, Aaron Draplin, Arturs Analts.