Logo design
A logo people recognise at a glance and that works everywhere, from a phone screen to a shop front. A new logo, or a redesign of the one you have.
Logo design
A logo is a brand's signature: what people see most often and remember first. A good logo is simple, distinctive and still clear when it is small.
I design new logos and redesign existing ones. In a redesign I keep what customers already recognise and put the rest in order, as in the Woodpainters, LEC and Best of Baltic Entertainment projects.
A logo is never made apart from the brand. We start with a conversation about the business and its audience, then I propose a concept, and only then comes the final version with all its files.
What you get
- The main logo and its variants: horizontal, stacked, the mark on its own
- Colour, black and white versions
- Files for print and screen (SVG, PDF, PNG)
- Short usage rules: clear space, smallest size, colours
Work
All work
Woodpainters
2019, Logo redesign, brand identity design, icon design, brandbook
LEC
2019, Brand identity, logo, branding
Best Of Baltic Entertainment
2017, Logo redesign and system design, brand identity design, brandbook
Nils Jansons Remz skates
2015, Logo design, typography
Consistency race
2019, Logo system design, illustration
Meduza
2018, Logo face-lift, typography, illustration
How I work
Understand the business
We start with a conversation about the company, the audience and the goals.
Define the real problem
We pin down what the design actually has to solve.
Concept and direction
I propose an idea and a visual direction that we agree on before production.
Design and delivery
I design the work and hand over files that are easy to use.
Questions
How is a logo different from a brand identity?
A logo is one mark. A brand identity is the whole system around it: colours, typefaces, graphic elements and the rules for using them together. If you need more than a logo, see the brand identity service.
Can you redesign an existing logo?
Yes. Often the best answer is not a new logo but putting the existing one in order: cleaner shapes, better legibility and versions for every size, while keeping what customers already recognise.
What does logo design cost?
It depends on the scope: just the logo or the whole identity, how many versions and where it will be used. Tell me about the project and I will send a proposal.