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Brand book and guidelines

Brand guidelines that let anyone use the brand right: your team, agencies and printers. As a document or online.

Brand book

A brand book shows how to use the logo, colours, typefaces and graphic elements, with examples of what to do and what not to do. It saves time whenever new material is made and protects the brand from accidental changes.

The Octella and Realto brand books are online, like a website: the latest version is always there, and the link can simply be sent to anyone who needs it.

I can make a brand book for a new identity, or put the rules in order for a brand that already exists.

What you get

  • Logo use: versions, clear space, smallest size
  • Colours with codes for print and screen
  • Typefaces and typography rules
  • Graphic elements and how to use them
  • Examples in use
  • A PDF or online brand book

Work

All work

How I work

  1. Understand the business

    We start with a conversation about the company, the audience and the goals.

  2. Define the real problem

    We pin down what the design actually has to solve.

  3. Concept and direction

    I propose an idea and a visual direction that we agree on before production.

  4. Design and delivery

    I design the work and hand over files that are easy to use.

Questions

What is a brand book?

A document or website with the rules for using a brand: logo, colours, typefaces, graphic elements and examples. Also called brand guidelines or a style guide.

Why an online brand book?

It does not have to be sent around as a file: everyone sees the same, latest version, and can download the logo and other files from it straight away.

Can you make a brand book for an existing brand?

Yes. I put in order what is already there and write down the rules, so the brand looks the same everywhere from then on.

Other services

Shall we work together?

Tell me about your project. I reply myself.

janis@zalitis.lv
What can I help with?

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