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Motomania

Project type
Brand design, identity
Year
2023
Industry
Sports
Motomania: Brand design, identity
Brand design, logo design, visual identity
Jānis Zālītis

The goal was clear: create a brand identity that exudes the spirit of motorcycling – sporty, bold, and instantly recognizable.

The logo design took shape as a custom letter “M,” crafted to echo the rugged, textured lines of a tire protector. This not only made the mark unique but also visually tied it to the motorcycling world.

A striking red was chosen as the brand’s primary color to inject a dynamic, sporty feel that commands attention and captures the energy of the ride. The result? A brand identity that speaks to motorcycle enthusiasts, combining power, style, and passion across every touchpoint.

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