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Synesis

Project type
Visual identity
Year
2026
Synesis: Visual identity
Brand design
Jānis Zālītis

Visual identity for SYNESIS, a NATO StratCom COE exercise.

The “connect the dots” concept is consistently embedded across the SYNESIS visual identity. It is expressed both in the logo and in the graphic illustrations through interconnected points and lines that form meaningful structures.

The logo represents synthesis at its core: individual elements brought together through connection, balance, and alignment. In illustrations, the same principle expands into dynamic networks that visualize interaction, information flow, and collective understanding.

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