Team Latvia X Beijing Olympic Games 2020
- Project type
- Branding, social media campaign
- Year
- 2020
- Location
- Beijing
- Industry
- Sports
- Art direction, illustration, graphic design
- Jānis Zālītis
- Assistant graphic designer
- Jekabs Mucenieks
I had a great opportunity to work on the communication campaign for the Beijing 2022 Olympic Games in Latvia. Latvia was represented in Beijing by 57 athletes in 11 sports and came back home with a bronze medal.
“The Olympic games” is a very traditional event and the challenge was to find a way to bring this tradition into the modern world. We used a mix of vintage illustrations and modern cartoons together with the vivid, bold statement “Stronger together”.
Dace GulbeHead of Marketing, Latvian Olympic Committee“Janis and his team are constantly looking for a better way to do things, to improve, and find new ways to communicate and reach new audiences.”